Strategy

KEY STRENGTHS

Delivering the future economic model of the music industry

All Things Considered (Aquis:ATC) is a business built to deliver for artists across the music value chain. We work with artists to engage directly with their fanbase – managing, empowering, driving revenues, building IP value and brand equity.

Insincere

ATC was founded in 1996. In its early years it operated principally as an artist management company, setting out to provide artist-focussed, collaborative and creative services to help to build commercially and culturally-enduring artist businesses.

ATC Management’s vision for greater integration across the different sectors of the music industry and more direct engagement between artist and fan led to the development of other complementary businesses within the Group and then to the IPO of All Things Considered Group Plc on London’s Aquis market in 2021.  

Since 2021, the Group has grown both organically and through key acquisitions and will continue to follow that path. We are capitalising on the fragmented nature of the music industry in the mid-market to drive the development and growth of the Group as a forward-thinking, full-service music company.  

Headquartered in London, with offices in the key North American industry hubs of Los Angeles and New York, ATC Group is led by an experienced Board of Directors. 

Management Team

Alex Bruford

CEO ATC Live

Ric Salmon

ATC Group (job title tbc) / Driift CEO

Craig Jennings & Don Jenkins

Raw Power

Mel Maxwell & Christiaan Munro

Sandbag

Strategy

The Group’s strategy is to build a fully-integrated services business covering the full spectrum of the music value chain. 

The global music industry is a multi-billion dollar market undergoing significant disruption brought about by technological innovations, changing consumer demands and the recognition that the future power in the music market will lie with the artists and the way in which they engage directly with their fanbases. At ATC Group, we have put together a collection of assets that sit at the heart of that strategic shift. 

ATC’s comprehensive range of talent services enables the Group to align more closely with artists’ commercial ambitions, capture a greater share of music industry revenue streams and provides a virtuous circle of industry insight and proprietary data across service lines, creating substantial competitive differentiation.


PJ Harvey
Richard Mosse
PJ Harvey

The Group pursues its market opportunity through the following core strategies:

  • New artists: increase the number of artists represented by the Group’s flywheel of services
  • Expand engagement: grow artist relationships across multiple service lines
  • Broaden offering: add new complementary services within the Group’s integrated offering
  • M&A: enhance organic opportunity through select M&A to grow artist base and expand offering

KEY STRENGTHS

  • Team – An established and experienced management team aligned to shareholder interest
  • Industry scale – The music industry continues to show strong growth globally in all key revenue areas
  • Portfolio of Assets – The Group houses a comprehensive suite of businesses that provide a differentiated offering and generate revenue opportunities across multiple industry verticals
  • Strong Client Base – Long standing and deep relationships with award-winning, career clients and significant and scaling set of artist relationships across the Group  
  • Reach – Global scale and strong balance sheet provide flexibility to invest in growth strategies
  • Culture – Attractive ethos and a platform for growth for staff, clients and partners
Cuco
Richard Mosse
PJ Harvey

ATC Group Plc
The Hat Factory
166-168 Camden Street
London NW1 9PT
United Kingdom

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